*** Let us take a look at the 30-year history of the All Japan Neon-sign Association. *** Society is currently passing through an age of major change. In other words, for us who are engaged in providing technology it is an "age of change of what is needed by society." The information industry to which we belong@can no longer merely foist technical progress on society as in the past: we are now obliged to function as a vital cog within society. For example, we have to take into account of exacting environmental standards. However outstanding is a technology, it cannot function positively without sincere concern for the environment. We are called upon to move forward together with society while keeping up with advances in information technology. This cannot be done if we rely merely on the limited concept of the neon sign. We can respond effectively only by working within the new conceptual framework represented by electric signs. What we are pursuing is gcommunication that is both effective and socially considerate." Aiming to create the future, which is more comfortable to live in, we too are now changing. |
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